publication . Article . 2016

The Influence of Proactive Green Innovation and Reactive Green Innovation on Green Product Development Performance: The Mediation Role of Green Creativity

Yu-Shan Chen; Tai-Wei Chang; Chun-Yu Lin; Pi-Yu Lai; Kuan-Hung Wang;
Open Access
  • Published: 22 Sep 2016
  • Publisher: MDPI AG
Abstract
This study fills the research gap in the exploration of the relationships between both proactive and reactive green innovations and green product development performance, and examines the mediating effect of green creativity. Structural equation modeling (SEM) is utilized to test the hypotheses. From the sample of 146 valid respondents, the results show that proactive green innovation positively affects green creativity and green product development performance, and green creativity positively affects green product development performance. In addition, our findings also indicate that the relationship between proactive green innovation and green product developme...
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Subjects
ACM Computing Classification System: GeneralLiterature_REFERENCE(e.g.,dictionaries,encyclopedias,glossaries)Hardware_GENERAL
free text keywords: Management, Monitoring, Policy and Law, Renewable Energy, Sustainability and the Environment, Geography, Planning and Development, environmental management, proactive green innovation, reactive green innovation, green creativity, green product development performance, Process management, Management, New product development, business.industry, business, Structural equation modeling, Mediation (Marxist theory and media studies), Green innovation, Creativity, media_common.quotation_subject, media_common, Engineering, lcsh:Environmental effects of industries and plants, lcsh:TD194-195, lcsh:Renewable energy sources, lcsh:TJ807-830, lcsh:Environmental sciences, lcsh:GE1-350
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