The Influence of Proactive Green Innovation and Reactive Green Innovation on Green Product Development Performance: The Mediation Role of Green Creativity

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Yu-Shan Chen; Tai-Wei Chang; Chun-Yu Lin; Pi-Yu Lai; Kuan-Hung Wang;
  • Publisher: MDPI AG
  • Journal: Sustainability (issn: 2071-1050)
  • Publisher copyright policies & self-archiving
  • Identifiers: doi: 10.3390/su8100966
  • Subject: TD194-195 | Renewable energy sources | reactive green innovation | TJ807-830 | green creativity | GE1-350 | green product development performance | Environmental sciences | Environmental effects of industries and plants | proactive green innovation | environmental management
    acm: Hardware_GENERAL | GeneralLiterature_REFERENCE(e.g.,dictionaries,encyclopedias,glossaries)

This study fills the research gap in the exploration of the relationships between both proactive and reactive green innovations and green product development performance, and examines the mediating effect of green creativity. Structural equation modeling (SEM) is utiliz... View more
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