MARKET ENTRY STRATEGIES TO EMERGING MARKETS: A CONCEPTUAL MODEL OF TURNKEY PROJECT DEVELOPMENT
Bistra Vassileva; Miroslav Nikolov;
- Publisher: University in Belgrade
- Journal: Serbian Journal of Management (issn: 1452-4864, eissn: 2217-7159)
- Publisher copyright policies & self-archiving
Related identifiers: - Subject: international market entry strategies | turnkey projects | BRICS | Management. Industrial management | HD28-70
The main purpose of the paper is to analyse the international market entry strategies in the light of globalisation processes and to propose a conceptual model of turnkey projects as market entry mode. The specific research objectives are as follows: 1. to develop an in... View more
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