publication . Article . 2016

MARKET ENTRY STRATEGIES TO EMERGING MARKETS: A CONCEPTUAL MODEL OF TURNKEY PROJECT DEVELOPMENT

Miroslav Nikolov; Bistra Vassileva;
Open Access
  • Published: 01 Nov 2016 Journal: Serbian Journal of Management, volume 11, pages 291-310 (issn: 1452-4864, Copyright policy)
  • Publisher: Centre for Evaluation in Education and Science (CEON/CEES)
Abstract
The main purpose of the paper is to analyse the international market entry strategies in the light of globalisation processes and to propose a conceptual model of turnkey projects as market entry mode. The specific research objectives are as follows: 1. to develop an integrated framework of the turnkey marketing process as a conceptual model; 2. to analyse BRICS countries as potential host countries for turnkey projects implementation; 3. to assess potential implications of proposed conceptual model for global market entry decisions.
Subjects
free text keywords: international market entry strategies, turnkey projects, BRICS, Management. Industrial management, HD28-70, Emerging markets, Conceptual model, media_common.quotation_subject, media_common, Globalization, Business, Project management, business.industry, Turnkey, Marketing, Industrial organization, Research objectives, International market
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