publication . Article . 2017

Exploratory study of a crisis commander’s perspectives on the role and value of public relations in crisis management

Mat Tazin Saidathul Nizah; Kaur Kiranjit;
Open Access
  • Published: 01 Jan 2017 Journal: SHS Web of Conferences, volume 33, page 47 (eissn: 2261-2424, Copyright policy)
  • Publisher: EDP Sciences
This is an exploratory study into understanding the dominant coalition perspectives on role and values of public relations in crisis management in an energy company in Malaysia. In this study, the senior public relations of the energy company reports directly to the crisis commander (CC) in times of crisis thus, the CC was chosen as a sample where an in-depth interview was conducted. Notably, the CC perceptions represents the dominant coalition with the power to shape organisation policies and provide directions to public relations practice in managing media and communication in crisis management. Theory of excellence within the outlook of public relations empow...
free text keywords: Exploratory research, Energy company, Empowerment, media_common.quotation_subject, media_common, Perception, Public relations, business.industry, business, Phenomenon, Crisis management, Political science, Globe, medicine.anatomical_structure, medicine, Excellence, Social Sciences, H
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