User Behavior in Using Mobile Commerce (Scale Development: Perspective of Trust and Risk)

Article Indonesian OPEN
Setiawan Assegaff; Jasmir Jasmir; Dodo Zaenal Abidin; Sharipuddin Sharipuddin;
  • Publisher: Universitas Andalas
  • Journal: Jurnal Teknologi dan Sistem Informasi (issn: 2460-3465, eissn: 2476-8812)
  • Related identifiers: doi: 10.25077/TEKNOSI.v3i3.2017.320-325
  • Subject: User Behavior | Mobile Commerce | Trust | Risk | Electronic computers. Computer science | QA75.5-76.95

The aim of ours research is to explore the relation between the elements of trust and risk and their impact on consumer behavior in the intention of use of mobile commerce services based on sales. The final goal of this research is to understand consumer behavior in the... View more
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