The Relationships Between Instagram Social Media Usage, Hedonic Shopping Motives and Financial Literacy on Impulse Buying

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Asri Triwidisari ; Ahmad Nurkhin ; Muhsin Muhsin (2018)
  • Publisher: Universitas Negeri Semarang
  • Journal: Dinamika Pendidikan (issn: 1907-3720)
  • Related identifiers: doi: 10.15294/dp.v12i2.13565
  • Subject: Impulse Buying | Instagram Social Media Usage | Hedonic Shopping Motives | Financial Literacy | Education (General) | L7-991

This research aims to determine the effect of using instagram social media and hedonic shopping motives to impulse buying media and to know whether financial literacy is able to moderate the influence of instagram social media use and hedonic shopping motives to impulse... View more
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