Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers

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Kamonthip Maichum; Surakiat Parichatnon; Ke-Chung Peng;
  • Publisher: MDPI AG
  • Journal: Sustainability (issn: 2071-1050)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.3390/su8101077
  • Subject: environmental concern | environmental knowledge | green products | purchase intention | sustainable consumption | theory of planned behavior | Environmental effects of industries and plants | TD194-195 | Renewable energy sources | TJ807-830 | Environmental sciences | GE1-350

Green products are among the widely used products worldwide due to their environmental benefits. However, information on the consumers’ purchase intention towards green products in developing countries, such as Thailand, is lacking. This study aims to investigate Thai c... View more
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