MARKETING STRATEGIES IN PUBLIC INSTITUTIONS – FASHION OR NECESSITY?

Article English OPEN
SICA STANCIU; (2011)
  • Publisher: Nicolae Titulescu University Publishing House
  • Journal: Challenges of the Knowledge Society (issn: 2068-7796)
  • Subject: marketing strategies | marketing policies | marketing tactics | marketing mix | public institutions | Social sciences (General) | H1-99

The marketing strategy, as core of the marketing policy, in the contemporary society and in the public institution, becomes a necessity not just a fashion. We undertake to reinforce this statement by arguments and to outline the specificity of the marketing strategy in ... View more
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