Has the First Global Financial Crisis Changed the Entrepreneurial Values in Digitalized Marketing-based Societies? The Case of GEM Latin American Countries

Article Spanish OPEN
José Manuel Saiz Álvarez; Alicia Coduras Martínez; Carlos Cuervo Arango;

As the world economy is globalized, crises are rapidly spread due to the massive use of ICTs (Information and Communication Technologies), also affecting the entrepreneurial values involved in business creation processes. In this sense, digital marketing has a key role ... View more
Share - Bookmark