publication . Article . 2017

Has the first global financial crisis changed the entrepreneurial values in digitalized marketing-based societies? The case of GEM Latin American countries

José Manuel Saiz Álvarez; Alicia Coduras Martínez; Carlos Cuervo Arango;
Open Access English
  • Published: 26 Jul 2017
  • Publisher: Universidad EAN
Abstract As the world economy is globalized, crises are rapidly spread due to the massive use of ICTs (Information and Communication Technologies), also affecting the entrepreneurial values involved in business creation processes. In this sense, digital marketing has a key role to play, for it can serve as a tool based on technology and applied to foster nascent entrepreneurship. Using data for GEM Latin American countries, and applying clustering analysis based on the K-means method, the objective of this work is to test if the actual First Global Financial Crisis (FGFC) has altered the entrepreneurial values in Latin American firms. The main result of this wor...
free text keywords: Entrepreneurship, value, crisis, digital marketing, risk, Global Entrepreneurship Monitor (GEM), Emprendimiento, valor, marketing digital, riesgo, Monitor Global de Emprendimiento, Entrepreneuriat, valeu, crise, risque, Empreendimento, risco, Global Entrepreneurship Monitor (GEM)., Commerce, HF1-6182, Business, HF5001-6182
33 references, page 1 of 3

Group 1: Argentina (4), Uruguay (4), Peru (3), Brazil (4), Venezuela (2), Panama (4), Gua-temala (3), Mexico (4), and Puerto Rico (5).

Amorós, J. E., & Bosma, N. (2013). Global Entrepreneurship Monitor 2013 Global Report. London, UK: GERA.

Carayannis, E. G., & Von Zedtwitz, M. (2005). Architecting GloCal (globallocal), Real-virtual Incubator Networks (G-RVINs) as Catalysts and Accelerators of Entrepreneurship in Transitioning and Developing Economies: Lessons Learned and Best Practices from Current Development and Business Incubation Practices. Technovation, 25(2), 95-110. [OpenAIRE]

Carayannis, E., Stewart, M., Sipp, C., & Venieris,T. (2014). Entrepreneurial Prolfies of Creative Destruction: Courage, Imagination, and Creativity in Action. Palgrave MacMillan.

Chaston, I. (2010). Entrepreneurial Management in Small Firms. London, UK: Sage.

Collins, O. F., Moore, D. G., & Unwalla, D. B. (1964). The Entreprising Man. Ohio, IL: Michigan State University Press.

Demiralp, B., & Francis, J.L. (2013). Wealth, Human Capital, and the Transition to Selfemployment. Eastern Economic Journal, 39(1), 72-92.

Drucker, P. (1985). Innovation and Entrepreneurship. Harper Collins.

Elliot, E. A., & Nakata, C. (2013). Crosscultural Creativity: Conceptualization and Propositions for Global New Product Development. Journal of Product Innovation Management, 30(1), 110-125.

Fernándes, C. I., Ferreira, I., & Raposo, M. L. (2013). Drivers to Firm Innovation and their Effects on Performance: An International Comparison. International Entrepreneurship and Management Journal, 9(4), 557-580.

Fernández-Pérez, V., Alonso-Galicia, P., Fuentes-Fuentes, M., & Rodriguez_Ariza, L. (2014). Business Social Networks and Academics' Entrepreneurial Intentions. Industrial Management & Data Systems, 114(2), 292-320.

Godin, S., & Peppers, D. (1999) Permission Marketing Turning Strangers into Friends and Friends into Customers. New York, NY: Simon and Schuster.

Hayton, J. C., & Cacciotti, G. (2013). Is there an Entrepreneurial Culture? A Review of Empirical Research. Entrepreneurship and Regional Development, 25(9-10), 708-731.

Hornaday, J. A., & Aboud, J. (1971). Characteristics of Successful Entrepreneurs. Personnel Psychology, 24(2), 141- 153.

Hornaday, J. A., & Bunker, C. S. (1970). The Nature of the Entrepreneur. Personnel Psychology, 23(1), 47-54.

33 references, page 1 of 3
Powered by OpenAIRE Research Graph
Any information missing or wrong?Report an Issue