PENGARUH FAKTOR-FAKTOR FUNGSIONAL, PSIKOLOGI DAN KONTEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK E-COMMERCE WEBSITE GROUPON

Article English OPEN
Indria Kesuma Hastuti (2015)
  • Publisher: Universitas Mercu Buana
  • Journal: MIX: Jurnal Ilmiah Manajemen (issn: 2088-1231, eissn: 2460-5328)
  • Subject: Management. Industrial management | HD28-70 | Finance | HG1-9999

Abstract: This study aimsto identify and analyzethe influence offunctionalfactors, psychology, andcontenton product purchasing decisionsone-commerce websitegroupon. The independent variablein this study isthe functionalfactors, psychological factors, and the factor c... View more
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