PENGARUH FAKTOR-FAKTOR FUNGSIONAL, PSIKOLOGI DAN KONTEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK E-COMMERCE WEBSITE GROUPON

Article English OPEN
Indria Kesuma Hastuti;
(2015)

Abstract: This study aimsto identify and analyzethe influence offunctionalfactors, psychology, andcontenton product purchasing decisionsone-commerce websitegroupon. The independent variablein this study isthe functionalfactors, psychological factors, and the factor c... View more
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