The Effect of Service Delivery Performance and Corporate Social Responsibility on Institutional Image and Competitive Advantage and its Implication on Customer Trust (A Survey of Private Hospitals in Solo Raya)

Article English OPEN
Yadi Purwanto;
(2010)
  • Publisher: Sebelas Maret University
  • Journal: Issues in Social and Environmental Accounting (issn: 1978-0591, eissn: 2460-6081)
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.22164/isea.v4i2.53
  • Subject: Service delivery performance, physical support, contact personnel, private hospital, corporate social responsibility, institutional image, competitive advantage, customer trust, patient trust. | Accounting. Bookkeeping | HF5601-5689

This paper investigates private hospitals performance measured by service delivery, corporate social responsibility, institutional image and competitive advantage with the effect towards customer trust. The data was collected from 420 patients from 21 private hospitals ... View more
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