Negative factors of beliefs toward advertising on Facebook and their effect on attitudesArticle English OPEN
Hilda Bongazana Dondolo; (2017)
- Publisher: LLC "CPC "Business Perspectives"
- Journal: Problems and Perspectives in Management (issn: 1727-7051, eissn: 1810-5467)
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Subject: advertising | beliefs | Facebook | materialism | value corruption | Business | HF5001-6182 Previous research has studied the effects of materialism, value corruption and falsity, which were identified by Pollay and Mittal (1993) as negatively impacting the beliefs about advertising. Few, if any, assessed negative beliefs about Facebook advertising. This paper... View more