Social Media as a Tool for Online Advocacy Campaigns: Greenpeace Mediterranean’s Anti Genetically Engineered Food Campaign in Turkey

Article English OPEN
B. Pınar Özdemir;
(2012)
  • Publisher: University of Ottawa
  • Journal: Global Media Journal: Canadian Edition (issn: 1918-5901)
  • Publisher copyright policies & self-archiving
  • Subject: Advocacy | Internet | Nongovernmental Organizations | Online Advocacy | Public Relations | Social Media | Social Networking Sites | Communication. Mass media | P87-96 | Sociology (General) | HM401-1281

Advocacy has been one of the main fields of study in public relations and is established amongst the main functions of public relations. The strong need of non-governmental organizations for public support in order to reach their goals locates public relations and advoc... View more
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