publication . Article . 2011

Implementation of marketing strategy: Factor of competitive advantage

Krstić Ivan; Becić Sonja;
Open Access
  • Published: 01 Jan 2011 Journal: Marketing, volume 42, pages 118-126 (issn: 0354-3471, Copyright policy)
  • Publisher: Centre for Evaluation in Education and Science (CEON/CEES)
Abstract
Primary objective of the company is to reach the business success. Competitors have the same objective. Only the companies that really meet the consumer's needs and demands survive in the competitive struggle. The company who succeeds in it, has the possibility to achieve the competitive advantage as well. The company has to have the adequate marketing strategy in order to fulfill the marketing objectives and achieve the competitive advantage. The marketing strategy should be flexible and properly implemented to fulfill the expected results. The best solution is developing the credible strategies. Researching of the strategic marketing literature, the authors ha...
Subjects
free text keywords: Competitor analysis, Return on marketing investment, Digital marketing, business.industry, business, Marketing effectiveness, Economics, Marketing management, Profit impact of marketing strategy, Marketing research, Marketing strategy, Marketing, competitive advantage, strategy, implementation, Marketing. Distribution of products, HF5410-5417.5
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publication . Article . 2011

Implementation of marketing strategy: Factor of competitive advantage

Krstić Ivan; Becić Sonja;