Implementation of marketing strategy: Factor of competitive advantage

Article English OPEN
Krstić Ivan; Becić Sonja;
(2011)
  • Publisher: Srpsko udruženje za marketing
  • Journal: Marketing (Beograd. 1991) (issn: 0354-3471, eissn: 2334-8364)
  • Related identifiers: doi: 10.5937/markt1102118K
  • Subject: competitive advantage | marketing | strategy | implementation | Marketing. Distribution of products | HF5410-5417.5

Primary objective of the company is to reach the business success. Competitors have the same objective. Only the companies that really meet the consumer's needs and demands survive in the competitive struggle. The company who succeeds in it, has the possibility to achie... View more
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