MARKETING MIX IN SPORT

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Srećko Novaković; Slobodan Živkucin;
(2011)
  • Publisher: Montenegrin Sports Academy and Faculty for Sport and Physical Education
  • Journal: Sport Mont (issn: 1451-7485, eissn: 2337-0351)
  • Publisher copyright policies & self-archiving
  • Subject: marketing mix | market | sportively product | sport recreation | price | distribution | promotion. | Sports | GV557-1198.995

Marketing mix'' along the term of life cycle has robbed the trademark for the conception of marketing and the market direction of company, corporations and institutions. Essence marketing-mixa is in the simultaneous determining of the target market group of consumer (th... View more
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