publication . Article . 2018

Ethical, moral and social dimensions in farm production practices: a segmentation study to assess Irish consumers’ perceptions of meat quality

Regan Á.; Henchion M; McIntyre B;
Open Access English
  • Published: 01 Mar 2018 Journal: Irish Journal of Agricultural and Food Research (issn: 0791-6833, eissn: 2009-9029, Copyright policy)
  • Publisher: Sciendo
Growing consumer concerns with modern farming and food production systems indicate a significant market opportunity for meat production practices that consider ethical, moral and social value traits. In the current study, we aimed to identify and characterise distinct segments of Irish consumers based on their perceptions of the quality of meat from different farm-level production practices (organic farming, high animal welfare standards, free range farming, and “natural”, treatment-free feeding regimes). An online survey was carried out with 251 Irish meat consumers. Using cluster analysis, we identified three distinct segments: “Target consumers”, “Purist cons...
free text keywords: consumer perception, credence attributes, meat quality, segmentation, Agriculture (General), S1-972
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