Ethical, moral and social dimensions in farm production practices: a segmentation study to assess Irish consumers’ perceptions of meat quality
- Publisher: Sciendo
Irish Journal of Agricultural and Food Research
(issn: 0791-6833, eissn: 2009-9029)
consumer perception | credence attributes | meat quality | segmentation | Agriculture (General) | S1-972
Growing consumer concerns with modern farming and food production systems indicate a significant market opportunity for meat production practices that consider ethical, moral and social value traits. In the current study, we aimed to identify and characterise distinct s...