THE EFFECTS OF AMBIENT SCENT ON CONSUMER BEHAVIOR: A REVIEW OF THE LITERATURE
OLAHUT Meda Roxana
- Publisher: University of Oradea
Annals of the University of Oradea: Economic Science
(issn: 1222-569X, eissn: 1582-5450)
ambient scent, store atmosphere, consumer behavior, consumer perception, consumer emotion, retail stores. | Business | HF5001-6182 | Finance | HG1-9999
The main purpose of this paper is to present an extended literature review of relevant empirical studies which examine the effect of ambient scent on consumers' perception, consumers' emotions and consumers' behavioral responses in the context of retailing. Compared wit...