publication . Article . 2011

Hungry for success: Urban consumer demand for wild animal products in Vietnam

Rebecca Drury;
Open Access English
  • Published: 01 Jan 2011 Journal: Conservation & Society (issn: 0972-4923, Copyright policy)
  • Publisher: Wolters Kluwer Medknow Publications
Abstract
Rising urban prosperity is escalating demand for wild animal products in Vietnam. Conservation interventions seek to influence consumer demand, but are based on a limited understanding of consumers and consumption behaviour. This report presents key findings of a structured survey (n=915) and semi-structured interviews (n=78) to investigate the social context of consumption of wild animal-derived products among the population of central Hanoi. Wildmeat is the product most commonly reported consumed-predominantly by successful, high-income, high-status males of all ages and educational levels-and is used as a medium to communicate prestige and obtain social lever...
Subjects
free text keywords: bear bile, bushmeat, consumers, consumer demand, Southeast Asia, traditional medicine, supply side approaches, Vietnam, wildmeat, wildlife trade, Ecology, QH540-549.5, Ecology, Evolution, Behavior and Systematics, Management, Monitoring, Policy and Law, Nature and Landscape Conservation, Economics, Social marketing, Economic growth, Enforcement, Prosperity, media_common.quotation_subject, media_common, Consumer behaviour, Environmental resource management, business.industry, business, Population, education.field_of_study, education, Demand management, Marketing, Social environment
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publication . Article . 2011

Hungry for success: Urban consumer demand for wild animal products in Vietnam

Rebecca Drury;