Marketing instruments of foreign trade promotion

Article English OPEN
Bjelić Predrag;
(2011)
  • Publisher: Srpsko udruženje za marketing
  • Journal: Marketing (Beograd. 1991) (issn: 0354-3471, eissn: 2334-8364)
  • Related identifiers: doi: 10.5937/markt1104268B
  • Subject: instruments of foreign trade promotion | export promotion | export promotion agencies | exhibitions | national quality marks | Marketing. Distribution of products | HF5410-5417.5

Instruments of promotion as a part of marketing mix are usually associated with companies but more and more countries use this instrument in order to boost their exports. These foreign trade promotion instruments are now popular in many countries in the world since thei... View more
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