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Publication . Article . 2007
http://www.economistascoruna.org/eawp/eawp.asp?qsa=ES&qsb=1&qsc=191&qsd=199
Martín Montalva Paredes;
Martín Montalva Paredes;
Open Access
English
Published: 01 Apr 2007 Journal: Economic Analysis Working Papers, volume 6, issue 5 (issn: 1579-1475,
Copyright policy )

Publisher: Economists Association of La Coruña
Abstract
Las Tecnologías de Información y Comunicaciones (TIC´s) están redefiniendo parte de los patrones conductuales que regulan la interacción social. El tiempo y el espacio han dejado de ser un límite en el accionar tanto de las personas, empresas y gobiernos. A nivel mundial la brecha entre los países desarrollados y en vías de desarrollo se ha ampliado en los últimos años, debido en gran parte a la masificación del uso de tecnologías. En empresas TIC´s, específicamente empresas desarrolladoras de software, tanto chilenas como canadienses, se verificó el uso que hacen éstas del Marketing Estratégico como una herramienta competitiva, a la hora de planificar la operación y continuidad.
Subjects by Vocabulary
Library of Congress Subject Headings: lcsh:Economic theory. Demography lcsh:HB1-3840 lcsh:Social Sciences lcsh:H
Subjects
DOAJ:Economics, DOAJ:Business and Economics
DOAJ:Economics, DOAJ:Business and Economics
Library of Congress Subject Headings: lcsh:Economic theory. Demography lcsh:HB1-3840 lcsh:Social Sciences lcsh:H
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