publication . Article . 2016

THE EXPANSION OF THE RITZ-CARLTON® ON FOREIGN MARKETS

Mihai-Răzvan DOBAI;
Open Access English
  • Published: 01 Dec 2016 Journal: Revista Română de Geografie Politică (issn: 1582-7763, eissn: 2065-1619, Copyright policy)
  • Publisher: Editura Universitatii din Oradea
Abstract
The spreading of globalization drives the companies’ pursuit to expand on foreign markets for various reasons. In this paper it will be analysed the expansion on non-US markets of the Ritz-Carlton®, a hotel company with tradition, being known for its services quality. The analysis takes into consideration the opening year of the hotels in the Latin American, European, Middle Eastern, Central and South Asian and AsiaPacific market, trying to correlate the expansion on certain areas and locations with the American foreign policy regarding those regions, one of the essential factors being the improvement and development of economic ties which led to an interdepende...
Subjects
free text keywords: business tourism, economic power, international tourism, investment, Geography (General), G1-922, International relations, JZ2-6530
Related Organizations
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