Interrelationships and consequential effects among technological innovation, service consistency, customer satisfaction and loyalty in banking

Article English OPEN
Asare Yaw Obeng; Mkhize L Peter;
(2017)

The key to long-term success in banking is consistent improvement and delivering of quality product and or value-added service that conform to the expectations of customers. IT-innovative products/services and processes (technological innovation) facilitate these key el... View more
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