The article describes the story of both Japan and South Korean automotive industry development. Author points out the political, social and economical success factors of this branch in the global market. He also mentions major industry barriers which influen-tial the development of the automotive industry in both countries. Finally he presents the probable development perspectives for both Japan and South Korea automotive industry.
free text keywords: automotive industry, strategy, global market, Japan, South Korea, Economics as a science, HB71-74