publication . Conference object . Article . 2017

Impact of customer relationship management on customer loyalty, customer retention and customer profitability for hotelier sector

Orantes-Jiménez, S. -D; Graciela Vázquez; Tejeida-Padilla, R.;
  • Published: 01 Aug 2017
Abstract
Since the entrance of strategies oriented to marketing relational in Hotelier Sector, the traditional way of travel agents and other representatives arranging hospitality services for hotel and travel reservations has changed. The strategies oriented to customer relationship management are a relatively new area of specialty loyalty marketing in the hotel and hotelier sector, with advancements being made constantly. The use of this type of strategy can allow hoteliers or companies to tailor special guest programs, services and promotions based on hotel guest preferences. The hotel can use the data collected in a program to identify the needs of particular custome...
Subjects
free text keywords: Marketing relational, customer retention, customer profitability, customer loyalty, hotelier sector, Information technology, T58.5-58.64, Communication. Mass media, P87-96
Related Organizations
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publication . Conference object . Article . 2017

Impact of customer relationship management on customer loyalty, customer retention and customer profitability for hotelier sector

Orantes-Jiménez, S. -D; Graciela Vázquez; Tejeida-Padilla, R.;