Impact of Customer Relationship Management on Customer Loyalty, Customer Retention and Customer Profitability for Hotelier Sector

Article English OPEN
Sandra-Dinora Orantes-Jiménez; Graciela Vázquez-Álvarez; Ricardo Tejeida-Padilla;
(2017)
  • Publisher: International Institute of Informatics and Cybernetics
  • Journal: Journal of Systemics (issn: 1690-4524)
  • Publisher copyright policies & self-archiving
  • Subject: Marketing relational | customer retention | customer profitability | customer loyalty | hotelier sector | Information technology | T58.5-58.64 | Communication. Mass media | P87-96

Since the entrance of strategies oriented to marketing relational in Hotelier Sector, the traditional way of travel agents and other representatives arranging hospitality services for hotel and travel reservations has changed. The strategies oriented to customer rel... View more
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