HOW DO STUDENTS SELECT SOCIAL NETWORKING SITES? AN ANALYTIC HIERARCHY PROCESS (AHP) MODEL

Article English OPEN
Chun Meng Tang; Miang Hong Ngerng; (2015)
  • Publisher: Academy of Taiwan Information Systems Research
  • Journal: International Journal of Cyber Society and Education (issn: 1995-6649)
  • Related identifiers: doi: 10.7903/ijcse.1383
  • Subject: Analytic Hierarchy Process | Social Networking Site | Website Evaluation | Selection Criteria | Education (General) | L7-991 | Information technology | T58.5-58.64

Social networking sites are popular among university students, and students today are indeed spoiled for choice. New emerging social networking sites sprout up amid popular sites, while some existing ones die out. Given the choice of so many social networking sites, how... View more
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