publication . Article . 2015

HOW DO STUDENTS SELECT SOCIAL NETWORKING SITES? AN ANALYTIC HIERARCHY PROCESS (AHP) MODEL

Chun Meng Tang; Miang Hong Ngerng;
Open Access English
  • Published: 01 Dec 2015 Journal: International Journal of Cyber Society and Education (issn: 1995-6649, Copyright policy)
  • Publisher: Academy of Taiwan Information Systems Research
Abstract
Social networking sites are popular among university students, and students today are indeed spoiled for choice. New emerging social networking sites sprout up amid popular sites, while some existing ones die out. Given the choice of so many social networking sites, how do students decide which one they will sign up for and stay on as an active user? The answer to this question is of interest to social networking site designers and marketers. The market of social networking sites is highly competitive. To maintain the current user base and continue to attract new users, how should social networking sites design their sites? Marketers spend a fairly large percent...
Subjects
free text keywords: Analytic Hierarchy Process, Social Networking Site, Website Evaluation, Selection Criteria, Education (General), L7-991, Information technology, T58.5-58.64, Social media, Social network, business.industry, business, Craft, Public relations, Information security, Social media optimization, Usability, Engineering
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publication . Article . 2015

HOW DO STUDENTS SELECT SOCIAL NETWORKING SITES? AN ANALYTIC HIERARCHY PROCESS (AHP) MODEL

Chun Meng Tang; Miang Hong Ngerng;