THE CHARACTERISTICS OF ADJECTIVE USAGE IN THE LANGUAGE OF ADVERTISEMENTS

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Laura Kamandulytė-Merfeldienė; Skaistė Nenartavičiūtė;
(2015)

The objectives of the study were to identify the semantic groups of the adjectives incorporated into the advertisements and to discuss the relationship between the adjective usage and manipulation strategy of the advertisements. A total number of 400 advertisements (tot... View more
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