publication . Article . 2016

IMPROVING MARKETING LOGISTICS MANAGEMENT OF ENTERPRISES OF AGRO-INDUSTRIAL COMPLEX

Raisa Bilovol; Alina Chaikina;
Open Access English
  • Published: 01 Nov 2016 Journal: Baltic Journal of Economic Studies (issn: 2256-0742, eissn: 2256-0963, Copyright policy)
  • Publisher: Izdevnieciba “Baltija Publishing”
Abstract
The Purpose of the paper is to prove the need of improving marketing logistics management at enterprises of agro-industrial complex with the use of balanced scorecard method that will allow objectively evaluate its effectiveness. Methodology. The survey is based on the use of general scientific research methods, methods of analysis and synthesis, method of abstraction. Results. Research of state sales of agricultural products in agrarian enterprises helped us to identify and organize the following disadvantages: intermediary structures that are engaged in marketing of agricultural products significantly increase their costs that excess in 2-4 times the original ...
Read more
doi: 10.30525/2256-0742/2016-2-5-16-21
Subjects
free text keywords: management, estimation of sale logistic, Balanced Scorecard system, agrarian enterprises, sale logistic, Economic growth, development, planning, HD72-88, Marketing plan, Marketing strategy, business.industry, business, Business marketing, Marketing, Marketing research, Economics, Agricultural marketing, Marketing effectiveness, Return on marketing investment, Marketing management
Download fromView all 2 versions
Baltic Journal of Economic Studies
Article . 2016
Provider: DOAJ-Articles
Baltic Journal of Economic Studies
Article . 2018
Provider: Crossref
Baltic Journal of Economic Studies
Article
Provider: UnpayWall
Baltic Journal of Economic Studies
Article
Provider: Microsoft Academic Graph
Powered by OpenAIRE Research Graph
Any information missing or wrong?Report an Issue