publication . Article . 2016

Improving marketing logistics management of enterprises of agro-industrial complex

Raisa Bilovol; Alina Chaikina;
Open Access
  • Published: 01 Nov 2016 Journal: Baltic Journal of Economic Studies, volume 2, pages 16-21 (issn: 2256-0742, eissn: 2256-0963, Copyright policy)
  • Publisher: Publishing House Baltija Publishing
Abstract
The Purpose of the paper is to prove the need of improving marketing logistics management at enterprises of agro-industrial complex with the use of balanced scorecard method that will allow objectively evaluate its effectiveness. Methodology. The survey is based on the use of general scientific research methods, methods of analysis and synthesis, method of abstraction. Results. Research of state sales of agricultural products in agrarian enterprises helped us to identify and organize the following disadvantages: intermediary structures that are engaged in marketing of agricultural products significantly increase their costs that excess in 2-4 times the original ...
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doi: 10.30525/2256-0742/2016-2-5-16-21
Subjects
free text keywords: management, estimation of sale logistic, Balanced Scorecard system, agrarian enterprises, sale logistic, Economic growth, development, planning, HD72-88, Marketing plan, Marketing strategy, business.industry, business, Business marketing, Marketing, Marketing research, Economics, Agricultural marketing, Marketing effectiveness, Return on marketing investment, Marketing management
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