Price strategy and pricing strategy: terms and content identification

Article English OPEN
Panasenko Tetyana;
(2015)
  • Publisher: Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine)
  • Journal: Traektoriâ Nauki (issn: 2413-9009)
  • Publisher copyright policies & self-archiving
  • Subject: Q | pricing. | organization strategy | Science | pricing strategy | price policy
    acm: TheoryofComputation_GENERAL | TheoryofComputation_MISCELLANEOUS

The article is devoted to the terminology and content identification of seemingly identical concepts "price strategy" and "pricing strategy". The article contains evidence that the price strategy determines the direction, principles and procedure of implementing the com... View more
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