publication . Article . 2015

Communication in the state of crisis

Vladimir Senic; Radoslav Senic;
Open Access English
  • Published: 01 Jan 2015 Journal: Marketing (Beograd. 1991) (issn: 0354-3471, eissn: 2334-8364, Copyright policy)
  • Publisher: Srpsko udruženje za marketing
Abstract
Due to diversity of research related to crisis it is rather important to present definitions of various key terms related to crisis, crisis management and crisis communication, in order to establish tangible boundaries among them. Those three are mutually intertwined and should be considered starting from the first symptoms of crisis to crisis management and finally crisis communication. In the state of crisis, conventional management practice is often not adequate, while types of reaction are insufficient. Thus, this paper gives precise definitions of crisis, crisis management and crisis communication.
Subjects
free text keywords: crisis, crisis communication, crisis management, Marketing. Distribution of products, HF5410-5417.5, Economic growth, Economic system, Marketing, Economics
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publication . Article . 2015

Communication in the state of crisis

Vladimir Senic; Radoslav Senic;