publication . Article . 2012

DEVELOPING A TECHNOLOGY-BASED BUSINESS STRATEGY FOR THE INTERNATIONAL BUSINESS OF TELKOM SA

M. John; A.J. Buys;
Open Access English
  • Published: 01 Jan 2012 Journal: South African Journal of Industrial Engineering (issn: 1012-277X, eissn: 2224-7890, Copyright policy)
  • Publisher: Stellenbosch University
Abstract
<p>ENGLISH ABSTRACT: This study was aimed at developing a technology-based business strategy for Telkom’s international business. Deregulation, competition and demand for converging voice, data and video in the telecommunication market were the driving forces behind this study. Without a proper strategy, Telkom will not be able to withstand the new competition. As the initial step in strategy formulation, Telkom’s strategic goals were identified. A SWOT analysis was conducted and a strategy formulation map was developed. A technology balance sheet and S-curve models were developed to analyse the current products and technologies. It become evident through ...
Subjects
free text keywords: Industrial engineering. Management engineering, T55.4-60.8
Powered by OpenAIRE Open Research Graph
Any information missing or wrong?Report an Issue