HUBUNGAN CITRA MERK BUS (MGI) DENGAN KEPUASAN KONSUMEN PADA TRAYEK BANDUNG-SUKABUMI

Article Indonesian OPEN
Ulfa Chairunnisa (2018)
  • Publisher: UIN Sunan Gunung Djati Bandung
  • Journal: Psympathic: Jurnal Ilmiah Psikologi (issn: 2356-3591, eissn: 2502-2903)
  • Related identifiers: doi: 10.15575/psy.v5i2.2157
  • Subject: Bus brand image, customer satisfaction | Psychology | BF1-990

<p><em>This research aims to study correlation between brand image and customer satisfaction. Quantitative design using correlational method involved 350 MGI bus customer in Bandung-Sukabumi route. Instruments used are Brand Image Inventory (37 item) and Customer Satisf... View more
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