publication . Article . 2017

ANALISIS SEGMENTASI, TARGETING, POSITIONING (STP) TERHADAP PENINGKATAN VOLUME PENJUALAN PADA RUMAH GRIYA MULYA ASRI DI KOTA MAKASSAR

Fitri _;
Open Access Indonesian
  • Published: 01 Aug 2017 Journal: EB (Economics Bosowa) (issn: 2477-0655, Copyright policy)
  • Publisher: Universitas Bosowa
Abstract
Volume at Griya Mulya Asri House In Makassar City. Guided by DR.Hj.Herminawati Abubakar., S.E., M.M and DR.Haeruddin Saleh., S.E., M.SiHome is a basic human need other than clothing and food. The increasing housing demand for Makassar residents encourages housing developers to provide more viable alternative housing solutions. Griya Mulya Asri Housing Estate is one of the best alternative choice for people who want a relaxed atmosphere amidst the urban bustle. Griya Mulya Asri Housing is very good for the habitable area in terms of price, facilities, comfort and location.This study aims to analyze the strategy of segmentation, targeting, positioning (STP) applie...
Subjects
free text keywords: Economic theory. Demography, HB1-3840, Economics as a science, HB71-74
Download from
Powered by OpenAIRE Open Research Graph
Any information missing or wrong?Report an Issue