Market Orientation Practices and Effects on Organizational Performance

Article English OPEN
Haim Hilman; Narentheren Kaliappen;
(2014)
  • Publisher: SAGE Publishing
  • Journal: SAGE Open (issn: 2158-2440)
  • Related identifiers: doi: 10.1177/2158244014553590
  • Subject: History of scholarship and learning. The humanities | AZ20-999 | Social Sciences | H
    acm: ComputingMilieux_THECOMPUTINGPROFESSION

Today’s organizations need market orientation practices to strive and generate superior performance and competitive advantage in the modern turbulent marketplace. Thus, this research inspects the respective links between the dimensions of (a) competitor orientation and ... View more
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