publication . Article . 2016

The Perception of Aquaponics Products in Romania

Adrian Gheorghe Zugravu; Maria Magdalena Turek Rahoveanu; Adrian Turek Rahoveanu; Mohamed S. Khalel; Mostafa Abdel Rahman Ibrahim;
Open Access English
  • Published: 01 Jul 2016 Journal: Risk in Contemporary Economy (issn: 2067-0532, eissn: 2067-0532, Copyright policy)
  • Publisher: Dunarea de Jos University of Galati
Abstract
The paper follows two main objectives: to understand consumers' perception and image of aquaponics products and to identify levers communication in order to improve the perceived image of aquaponics products. Orientations in terms of communication aims product-focused and aim at enhancing the reputation of products, consequently with impact on product consumption. The present research is focused on the aquaponics products, regardless of their presentation - fresh, frozen or processed. This paper conducted a questionnaire survey of Romanian consumers' perception of aquaponics products. The empirical study for aquaponics products indicated box that consumers shown...
Subjects
free text keywords: Economic theory. Demography, HB1-3840, Economics as a science, HB71-74
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