Project-matrix models of marketing organization

Article English OPEN
Gutić Dragutin; Rudelj Siniša;
(2009)
  • Publisher: Srpsko udruženje za marketing
  • Journal: Marketing (Beograd. 1991) (issn: 0354-3471, eissn: 2334-8364)
  • Publisher copyright policies & self-archiving
  • Subject: marketing organization | project-matrixmodels | team management | marketing projects | marketing function | products management | markets management | Marketing. Distribution of products | HF5410-5417.5

Unlike theory and practice of corporation organization, in marketing organization numerous forms and contents at its disposal are not reached until this day. It can be well estimated that marketing organization today in most of our companies and in almost all its parts,... View more
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