publication . Article . 2017

Demand planning approaches employed by clothing industry stakeholders in Gauteng, South Africa

Ntombizodwa J. Matsoma; Intaher M. Ambe;
Open Access
  • Published: 31 Oct 2017 Journal: Journal of Transport and Supply Chain Management, volume 11 (issn: 2310-8789, eissn: 1995-5235, Copyright policy)
  • Publisher: AOSIS
Background: The decline in the productivity of the South African clothing industry was attributed to changing trends in the number of clothing production organisations, which together with a decline in manufacturing output and a fluctuation in employment had all contributed to complexities in demand planning. Purpose: This article investigates demand planning approaches in the clothing industry in Gauteng. Method: A descriptive study was conducted based on a structured questionnaire. Findings: The results revealed that both hierarchical and optimal approaches should be considered in clothing manufacturing. Managerial implications: In order to improve demand plan...
free text keywords: Demand management, Marketing, Clothing, business.industry, business, Descriptive research, Clothing industry, Demand planning, demand planning approaches, manufacturer, fabric suppliers, fashion designers, Gauteng, South Africa, Shipment of goods. Delivery of goods, HF5761-5780, Transportation and communications, HE1-9990
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