
The current trends in modern enterprises development characterize by implementing green production and as a result, increasing the sustainable competitiveness. The goal of the article is to investigate the structural and functional environment of the formation and development the green production and green competitiveness, to provide the strategies for increasing sustainable competitiveness of enterprises. The authors using the methods of bibliometric analysis for determining vectors of perspective development of green production and green competitiveness. The main hypothesis of investigation is studying the increasing tendency on analyzing of green competitiveness strategies by the scientists. In order to formulate the terminological basis of the implementation the green competitiveness strategies, a bibliometric analysis of the spread of the concept of "green production" and "green competitiveness" in scientific articles indexed by the Scopus and Web of Science science base was performed. These authors reviewed more than 3500 papers from Scopus Web of Science base. The period for the analysis was chosen since 1995 till 2019. Used the Scopus Web of Science screening tools showed that in 2005 the numbers of articles which focused on green competitiveness strategies began to increase. On the international level the investigated area represented by the next countries: United States, United Kingdom, China, Taiwan, Australia, India etc. Using the VOS viewer program were identified 14 clusters of the scientific papers which investigated green competitiveness strategies from the different points of views. In the paper justified that in the condition when the scale of green production and purchasing the green goods are constantly increasing the level of environment competitiveness of enterprises will also increase. In that case, in the paper have been determined the main drivers on green competitiveness.
330, продвижение, green production, promotion, стратегия, зелене виробництво, просування, стратегія, зелена конкурентоспроможність, зеленая конкурентоспособность, green competitiveness, green customer, зеленое производство, зелений клієнт, зеленый клиент, strategy
330, продвижение, green production, promotion, стратегия, зелене виробництво, просування, стратегія, зелена конкурентоспроможність, зеленая конкурентоспособность, green competitiveness, green customer, зеленое производство, зелений клієнт, зеленый клиент, strategy
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 0 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
