EVENT MARKETING MANAGEMENT – OPPORTUNITIES FOR INTEGRATING INTO COMPANIES’ BUSINESS POLICY

Article English OPEN
Nicoleta Cristache; Micu Adrian; Elena Valentina Basalic; Ema Rusu;
(2013)
  • Publisher: Dunarea de Jos University of Galati
  • Journal: Risk in Contemporary Economy261-272 (issn: 2067-0532, eissn: 2067-0532)
  • Publisher copyright policies & self-archiving
  • Subject: management | HB71-74 | Economics as a science | advertising | HB1-3840 | marketers, management, advertising | marketers | Economic theory. Demography

Although the word “event” is one of the world’s 500 most popular words, few people know what event marketing is and how can it help boost business. Event marketing used by marketers in all industries, represents a unique opportunity for conveying specific messages, edu... View more
  • References (24)
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