Window shopping

Research, Preprint OPEN
Oz Shy (2013)
  • Publisher: Boston, MA: Federal Reserve Bank of Boston
  • Subject: online retailers | bricks and clicks | window shopping | online shopping | showrooming | L1 | Consumer behavior | G21 | brick-and-mortar stores | virtual stores | L8
    • ddc: ddc:330

The terms "window shopping" and "showrooming" refer to the activity in which potential buyers visit a brick-and-mortar store to examine a product but end up either not buying it or buying the product from an online retailer. This paper analyzes potential buyers who diff... View more
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