Export channel pricing management for integrated solutions

Article English OPEN
Roine, Henna; Sainio, Liisa-Maija; Saarenketo, Sami;
(2012)
  • Publisher: Freie Universität Berlin, Marketing-Department Berlin
  • Journal: volume 5,issue 3,pages195-214
  • Subject: Betriebliche Preispolitik | partnerships | export channel pricing | Leistungsbündel | export channel pricing,partnerships,integrated solutions | integrated solutions | Vertriebsweg | Export
    • ddc: ddc:650

This article studies systems integrators' export channel pricing management for integrated solutions. We find support from our empirical case study for the notion that a systems integrator's export channel pricing strategy is multidimensional and dependent on internatio... View more
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