Subject: HD28-70 | Online social networks | H | Xarxes socials en línia | marketing communications | Industries. Land use. Labor | :Aeronàutica i espai::Aeroports [Àrees temàtiques de la UPC] | Airports | Management. Industrial management | HD28-9999 | Social Sciences | Aeroports -- Màrqueting | social media | Airports--Marketing
Purpose: This study investigates use of social media by airports according to geographical location of the airport, airport size, and airport ownership and operation.
Design/methodology/approach: The study is based on a content analysis of airport websites. The sampl... View more