Use of social media by airports

Article English OPEN
Halpern, Nigel (2012)
  • Publisher: Escola Tècnica Superior d'Enginyeries Industrial i Aeronàutica de Terrassa. Universitat Politècnica de Catalunya
  • Journal: (issn: 2014-4865, eissn: 2014-4806)
  • Related identifiers: doi: 10.3926/jairm.9
  • Subject: HD28-70 | Online social networks | H | Xarxes socials en línia | marketing communications | Industries. Land use. Labor | :Aeronàutica i espai::Aeroports [Àrees temàtiques de la UPC] | Airports | Management. Industrial management | HD28-9999 | Social Sciences | Aeroports -- Màrqueting | social media | Airports--Marketing
    acm: ComputerApplications_MISCELLANEOUS | ComputerApplications_COMPUTERSINOTHERSYSTEMS

Purpose: This study investigates use of social media by airports according to geographical location of the airport, airport size, and airport ownership and operation. Design/methodology/approach: The study is based on a content analysis of airport websites. The sampl... View more
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