Communication with market segments - travel agencies' perspective
Other literature type, Article
- Publisher: University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija
Tourism and Hospitality management,
(issn: 1330-7533, eissn: 1847-3377)
target market segments, marketing communication means, travel agencies’ business orientation, Croatian travel agencies | target market segments; marketing communication means; travel agencies’ business orientation; Croatian travel agencies
Purpose – The purpose of this paper is to research the travel agencies’ communication with market segments. Communication with market segments takes into account marketing communication means as well as the implementation of different business orientations.
Design – ...