Communication with market segments - travel agencies' perspective

Other literature type, Article OPEN
Lorena Bašan ; Jasmina Dlačić ; Željko Trezner (2013)
  • Publisher: University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija
  • Journal: Tourism and Hospitality management, volume 19, issue 1 May, pages 49-64 (issn: 1330-7533, eissn: 1847-3377)
  • Subject: target market segments, marketing communication means, travel agencies’ business orientation, Croatian travel agencies | target market segments; marketing communication means; travel agencies’ business orientation; Croatian travel agencies
    • jel: jel:L83

Purpose – The purpose of this paper is to research the travel agencies’ communication with market segments. Communication with market segments takes into account marketing communication means as well as the implementation of different business orientations. Design – ... View more
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