Position of Serbia on the international market of alcoholic beverages

Article Serbian OPEN
Đorović, Milutin ; Stevanović, Simo ; Lazić, Verica (2012)
  • Publisher: Srpsko udruženje za marketing
  • Journal: Marketing (issn: 0354-3471, eissn: 2334-8364)
  • Related identifiers: doi: 10.5937/markt1201015D
  • Subject: market | Marketing. Distribution of products | trade | import | balance | distilled alcoholic beverages | HF5410-5417.5 | alcoholic beverages | export | wine | beer

This paper presents a comparative analysis of the major indicators of both the world and domestic markets of alcoholic beverages. Namely, for the last 21 years, for the observed subperiods, the method of comparative analysis were used to study quantitative and structural differences in the production and trade of analyzed product groups, at both the world and at the level of continents and some countries. The leading manufacturers and flows of international trade and the leading exporters and importers of wine, beer and distilled alcoholic beverages were defined, with special emphasis on the importance of Serbia, i.e. its position in the global market for all these products. Pursuant to the above, and importance of analyzed product groups for the domestic market, i.e. agroindustry and the economy as a whole, this paper specially studies balances, structure, dynamics and regional orientation of foreign trade exchange in wine, beer, and distilled alcoholic beverages. In addition, the paper points to the needs, capabilities, measures and directions of further development of domestic production and export of products analyzed.
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