Semantic Analysis of the "Marketing Strategy of a Company" Category

Article OPEN
Kaliberov Aleksandr G.;
(2013)
  • Publisher: Research Centre of Industrial Problems of Development of NAS of Ukraine
  • Journal: Business Inform, issue 5, pages 268-272 (issn: 2222-4459)
  • Publisher copyright policies & self-archiving
  • Subject: marketing | маркетинг | marketing strategy | HF5001-6182 | marketing, marketing strategy, marketing structure, competition | Business | конкуренция. | marketing structure | competition | маркетинговая стратегия | структура маркетинга

The article analyses main definitions of the “marketing” and “strategic marketing” notions. It identifies main characteristics of the marketing strategy. It conducts a comparative analysis of points of view of both domestic and foreign experts, works of whom are devoted... View more
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