Predicting women purchase intention for green food products in Indonesia

Master thesis English OPEN
Sudiyanti, Sudiyanti;
  • Publisher: Universitetet i Agder ; University of Agder
  • Subject: BE501 | VDP::Social science: 200::Urbanism and physical planning: 230::Planning history, planning theory and planning methodology: 231

Masteroppgave i økonomi og administrasjon - Universitetet i Agder 2009 This study investigated the applicability of the Theory of Planned Behavior in predicting women consumers on their intention towards purchasing green food products among 406 participants. Us... View more
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