Global Account Management for Sales Organization in Multinational Companies

Article English OPEN
Canegrati, Tino;
(2009)
  • Publisher: Symphonya. Emerging Issues in Management
  • Journal: Symphonya. Emerging Issues in Management,issue 1 Market-Driven Management and Competitive Customer Value - 1 (issn: 1593-0319, eissn: 1593-0300)
  • Related identifiers: doi: 10.4468/2009.1.04canegrati
  • Subject: http://dx.doi.org/10.4468/2009.1.04canegrati [Market-Driven Management; Global Companies; Multinational Companies; Vision; Global Account Management; Sales Organization; Corporate Culture; Corporate Responsibility DOI] | Market-Driven Management; Global Companies; Multinational Companies; Vision; Global Account Management; Sales Organization; Corporate Culture; Corporate Responsibility

A Global Company is not just a Multinational Company, but on top it has developed an organizational structure, an overall governance and a set of operational decision making processes which allow running a significant percentage of business processes as a unique body ac... View more
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