Market integration and market structure in the European soft drinks industry: always Coca-Cola?

Research, Preprint OPEN
Matraves, Catherine;
(1999)
  • Publisher: Berlin
  • Subject: EEA | EWR | theory application | Wirtschaft | enterprise | Strategie | empirical | competition | Mineralwasser; alkoholfreies Getränk; Getränkeindustrie | commerce | Wettbewerb | Struktur | Economic Sectors | Handel | Theorieanwendung | multinational corporations | Wirtschaftssektoren | Global Player | Volkswirtschaftslehre | Unternehmen | Political Economy | Markt | structure | EU | market | Economics | multinationales Unternehmen | Integration | strategy | empirisch
    • ddc: ddc:330

This paper focuses on the question of European integration, considering whether the geographic level at which competition takes place differs across the two major segments of the soft drinks industry: carbonated soft drinks and mineral water. Our evidence shows firms ar... View more
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