publication . Article . Conference object . 2016

Under Pressure: An Integrative Perspective of Time Pressure Impact on Consumer Decision-Making

Marília Prada; Margarida Garrido; Sandra Godinho;
Open Access
  • Published: 30 Mar 2016 Journal: Journal of International Consumer Marketing, volume 28, pages 251-273 (issn: 0896-1530, eissn: 1528-7068, Copyright policy)
  • Publisher: Informa UK Limited
  • Country: Portugal
WOS:000390123200003 (Nº de Acesso Web of Science) Time pressure (TP) constrains consumers’ decisions: stores have fixed opening hours, promotions have deadlines, and a house for rent may not be available tomorrow. Evidence about the impact of TP on decision-making suggests that when facing complex decisions, consumers do not process all the information, ground decisions upon a restricted set of attributes, and are less likely to defer choices, but still accomplish utility choices. However, these effects of TP have been typically observed in experimental paradigms that manipulate specific deadlines for task completion. In two experiments involving consumer goods ...
free text keywords: Choice deferral, Choice utility, Consumer psychology, Decision-making, :Ciências Sociais::Economia e Gestão [Domínio/Área Científica], Price discount, Task completion, Services marketing, Deferral, Time pressure, Economics, Information processing, Consumer behaviour, Marketing
Funded by
FCT| UID/PSI/03125/2013
Center for Research and Social Intervention
  • Funder: Fundação para a Ciência e a Tecnologia, I.P. (FCT)
  • Project Code: 147229
  • Funding stream: 5876
Examining the Boundaries of Embodiment
  • Funder: European Commission (EC)
  • Project Code: 631673
  • Funding stream: FP7 | SP3 | PEOPLE
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