Consumption of luxury goods in Brazil: purchasing motives and values of Brazilian consumers and implications for marketing

Master thesis English OPEN
Teiking, Alina;
  • Subject: Marketing | Administração de empresas | :Ciências Sociais::Economia e Gestão [Domínio/Área Científica] | Comportamento do consumidor | Objetos de luxo - Consumo

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    1.2 JustificationoftheThemeSelection Thismasterthesishasascientificandpracticalrelevance.TheparticularitiesofBrazilianluxury consumershavebynowreceivedlittleacademicattention. Consequently,academicliterature beingreviewedforthisthesis mostlyconcentrateson Westernsocieties.Studiesfocusonthe definitionofluxury,thecharacteristicsofluxuryconsumersandtheir motivationstoconsume luxurygoods.

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