Joint Ordering and Pricing Decisions for New Repeat-Purchase Products

Article English OPEN
Wu, Xiang; Zhang, Jinlong;
(2015)

This paper studies ordering and pricing problems for new repeat-purchase products. We incorporate the repeat-purchase rate and price effects into the Bass model to characterize the demand pattern. We consider two decision models: (1) two-stage decision model, in which t... View more
Share - Bookmark