publication . Article . 2015

Characterizing Social Interaction in Tobacco-Oriented Social Networks: An Empirical Analysis

Liang, Yunji; Zheng, Xiaolong; Zeng, Daniel Dajun; Zhou, Xingshe; Leischow, Scott James; Chung, Wingyan;
Open Access English
  • Published: 01 Jun 2015 Journal: Scientific Reports, volume 5 (issn: 2045-2322, eissn: 2045-2322, Copyright policy)
  • Publisher: Nature Publishing Group
Abstract
Social media is becoming a new battlefield for tobacco “wars”. Evaluating the current situation is very crucial for the advocacy of tobacco control in the age of social media. To reveal the impact of tobacco-related user-generated content, this paper characterizes user interaction and social influence utilizing social network analysis and information theoretic approaches. Our empirical studies demonstrate that the exploding pro-tobacco content has long-lasting effects with more active users and broader influence, and reveal the shortage of social media resources in global tobacco control. It is found that the user interaction in the pro-tobacco group is more act...
Subjects
free text keywords: Article
Funded by
NIH| Understanding E-Cigarette Adoption and Marketing: A Social Media Study
Project
  • Funder: National Institutes of Health (NIH)
  • Project Code: 1R01DA037378-01
  • Funding stream: NATIONAL INSTITUTE ON DRUG ABUSE
58 references, page 1 of 4

World Health Organization Media Center, Tobacco. (2014) Available at: http://www.who.int/mediacentre/factsheets/fs339/en/. (Accessed: 15 September 2014).

Ellis L. D., Soo E. C., Achenbach J. C., Morash M. G. & Soanes K. H. Use of the Zebrafish Larvae as a Model to Study Cigarette Smoke Condensate Toxicity. PLoS ONE 9, e115305 (2014).25526262 [OpenAIRE] [PubMed]

Giovino G. A.The tobacco epidemic in the United States. Am. J. Prev. Med.33, s318–s326 (2007)18021906 [PubMed]

Hecht S. S.Tobacco carcinogens, their biomarkers and tobacco-induced cancer. Nat. Rev. Cancer 3, 733–744 (2003).14570033 [PubMed]

Yanbaeva D. G., Dentener M. A., Creutzberg E. C., Wesseling G. & Wouters E. M. Systemic Effects of Smoking. Chest 131,1557–1566 (2007)17494805 [OpenAIRE] [PubMed]

World Heart Federation, Tobacco: totally avoidable risk factor of CVD. (2012) Available at: http://www.world-heart-federation.org/press/fact-sheets/tobacco-totally-avoidable-risk-factor-of-cvd/. (Accessed: 3 February 2015).

Flensborg-Madsen T.et al.Tobacco smoking as a risk factor for depression. A 2 6-year population based follow-up study. J. Psychiatr. Res.45, 143–149 (2011).20630542 [PubMed]

Grucza R. A.et al.Probing the smoking-suicide association: do smoking policy interventions affect suicide risk?Nicotine Tob. Res.16, 1487–1494 (2014).25031313 [OpenAIRE] [PubMed]

Christakis N. A. & Fowler J. H. The collective dynamics of smoking in a large social network. New Engl. J. Med. 358, 2249–2258 (2008).18499567 [OpenAIRE] [PubMed]

Taki F. A., Pan X., Lee M. H. & Zhang B. Nicotine exposure and transgenerational impact: a prospective study on small regulatory microRNAs. Sci. Rep. 4, 7513 (2014).25515333 [OpenAIRE] [PubMed]

Freeman B. & Chapman S. British American Tobacco on Facebook: undermining article 13 of the global World Health Organization Framework Convention on Tobacco Control. Tob. Control 19, e1–e9 (2010).20395406 [OpenAIRE] [PubMed]

Liang Y.et al. An Integrated Approach of Sensing Tobacco-Oriented Activities in Online Participatory Media. IEEE Syst J (In press)

Liang Y., Zheng X., Zeng D. D., Zhou X. & Leischow S. J. An Empirical Analysis of Social Interaction on Tobacco-Oriented Social Networks. Paper presented at International Conference Smart Health, Beijing, China. Berlin Heidelberg: Springer. 2013, August 3-4.

Wang F.et al.Chinese Tobacco Industry Promotional Activity on the Microblog Weibo. PLoS ONE 9, e99336 (2014).24914739 [OpenAIRE] [PubMed]

Wang F., Zheng P., Freeman B. & Chapman S. Chinese tobacco companies’ social media marketing strategies. Tob. Control (In press)

58 references, page 1 of 4
Abstract
Social media is becoming a new battlefield for tobacco “wars”. Evaluating the current situation is very crucial for the advocacy of tobacco control in the age of social media. To reveal the impact of tobacco-related user-generated content, this paper characterizes user interaction and social influence utilizing social network analysis and information theoretic approaches. Our empirical studies demonstrate that the exploding pro-tobacco content has long-lasting effects with more active users and broader influence, and reveal the shortage of social media resources in global tobacco control. It is found that the user interaction in the pro-tobacco group is more act...
Subjects
free text keywords: Article
Funded by
NIH| Understanding E-Cigarette Adoption and Marketing: A Social Media Study
Project
  • Funder: National Institutes of Health (NIH)
  • Project Code: 1R01DA037378-01
  • Funding stream: NATIONAL INSTITUTE ON DRUG ABUSE
58 references, page 1 of 4

World Health Organization Media Center, Tobacco. (2014) Available at: http://www.who.int/mediacentre/factsheets/fs339/en/. (Accessed: 15 September 2014).

Ellis L. D., Soo E. C., Achenbach J. C., Morash M. G. & Soanes K. H. Use of the Zebrafish Larvae as a Model to Study Cigarette Smoke Condensate Toxicity. PLoS ONE 9, e115305 (2014).25526262 [OpenAIRE] [PubMed]

Giovino G. A.The tobacco epidemic in the United States. Am. J. Prev. Med.33, s318–s326 (2007)18021906 [PubMed]

Hecht S. S.Tobacco carcinogens, their biomarkers and tobacco-induced cancer. Nat. Rev. Cancer 3, 733–744 (2003).14570033 [PubMed]

Yanbaeva D. G., Dentener M. A., Creutzberg E. C., Wesseling G. & Wouters E. M. Systemic Effects of Smoking. Chest 131,1557–1566 (2007)17494805 [OpenAIRE] [PubMed]

World Heart Federation, Tobacco: totally avoidable risk factor of CVD. (2012) Available at: http://www.world-heart-federation.org/press/fact-sheets/tobacco-totally-avoidable-risk-factor-of-cvd/. (Accessed: 3 February 2015).

Flensborg-Madsen T.et al.Tobacco smoking as a risk factor for depression. A 2 6-year population based follow-up study. J. Psychiatr. Res.45, 143–149 (2011).20630542 [PubMed]

Grucza R. A.et al.Probing the smoking-suicide association: do smoking policy interventions affect suicide risk?Nicotine Tob. Res.16, 1487–1494 (2014).25031313 [OpenAIRE] [PubMed]

Christakis N. A. & Fowler J. H. The collective dynamics of smoking in a large social network. New Engl. J. Med. 358, 2249–2258 (2008).18499567 [OpenAIRE] [PubMed]

Taki F. A., Pan X., Lee M. H. & Zhang B. Nicotine exposure and transgenerational impact: a prospective study on small regulatory microRNAs. Sci. Rep. 4, 7513 (2014).25515333 [OpenAIRE] [PubMed]

Freeman B. & Chapman S. British American Tobacco on Facebook: undermining article 13 of the global World Health Organization Framework Convention on Tobacco Control. Tob. Control 19, e1–e9 (2010).20395406 [OpenAIRE] [PubMed]

Liang Y.et al. An Integrated Approach of Sensing Tobacco-Oriented Activities in Online Participatory Media. IEEE Syst J (In press)

Liang Y., Zheng X., Zeng D. D., Zhou X. & Leischow S. J. An Empirical Analysis of Social Interaction on Tobacco-Oriented Social Networks. Paper presented at International Conference Smart Health, Beijing, China. Berlin Heidelberg: Springer. 2013, August 3-4.

Wang F.et al.Chinese Tobacco Industry Promotional Activity on the Microblog Weibo. PLoS ONE 9, e99336 (2014).24914739 [OpenAIRE] [PubMed]

Wang F., Zheng P., Freeman B. & Chapman S. Chinese tobacco companies’ social media marketing strategies. Tob. Control (In press)

58 references, page 1 of 4
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publication . Article . 2015

Characterizing Social Interaction in Tobacco-Oriented Social Networks: An Empirical Analysis

Liang, Yunji; Zheng, Xiaolong; Zeng, Daniel Dajun; Zhou, Xingshe; Leischow, Scott James; Chung, Wingyan;